The most important SEO strategy is to rank higher in major search engines, that too in an organic and natural way. This helps your business websites to achieve greater increase in traffic and conversions. Robots, spiders and web crawlers are sent by search engines to crawl and index the webpage content. Let's look at the various steps that will help build up your web pages for optimal indexing. The purpose behind SEO is not to confuse or trick the search engines, but to provide them with lots of clues related to your web page. Given below are some ethical SEO strategies to promote your business website.
Use Keyword-rich Title
Include those keywords which you feel people might be using and will use to find you. Write the descriptive title using 5 - 8 words. Move away from using filler words like "and", "the". Place title at the top of the web page between <head></head> tags in the format <title>Ethical SEO Strategies to Promote Your Business Website</title>. Plan to use some descriptive keywords along with your company name on the home page. Apart from the company's name, words which are likely to be searched by the people should also be used. Remember, this title identifies you on the search engines.
Write a META Description Tag
A short description below your hyperlinked title is given in the search engine result pages. This is a short description, describing the whole content of the page, so include key phrases and main keywords in the description. META description tag should be placed at the top of the web page between the <head></head> tags.
Include Your Keywords in the Header Tags
Keywords appearing in the page headlines are considered by the search engines. Hence ensure that you use desired phrases and keywords in header tags H1 and H2. Make use of H1, H2 and H3 tags, for providing hints to search engines regarding the headlines,
Place Your Keywords in the First Para of Your Body Text
Search engines expect to find your important keywords in the first paragraph of your content. This paragraph includes the introduction of the whole content of the page. Remember to use keywords in a natural way and not artificially. You should ensure that there is no overstuffing of keywords and the right keyword density is maintained.
Create a Search Engine Friendly Navigation
Users may find the navigation menus created using Java Script and Flash appealing, but search engines do not read it. Java Script and Flash navigation menus should be substituted by HTML links at the end of the page for making them readable for search engine robots. Ensure that a chain of hyperlinks should be include that will lead the search engine spiders from your home page to every inner page of your website while indexing.
Create a Sitemap
In case your site consists of a large number of pages, creating a sitemap facilitates easy navigation of your site and availability of all the pages on your site.
Get benefit from the above SEO strategies and increase website traffic by outsourcing the SEO tasks to an organic SEO service provider. Such an SEO company has right skills and abilities to discover the right SEO strategy for higher search engine ranking.
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